Case StudiesStartup GTMPre-Solvra experience
GTM acceleration for SimpleStore
Built positioning, launch roadmap, early campaign pilots, founder-led content, and HubSpot lead tracking.
Delivered by Solvra's founder, Ameya Jalihal, in a prior operating role - before Solvra existed.
2
Pilot Launches
4
Media Partnerships
Objective
SimpleStore had a strong product and no go-to-market foundation - no defined positioning, no launch plan, and leads from early marketing efforts were untracked and going cold.
Approach
- Defined positioning and messaging for the core audience
- Built a phased launch roadmap with early pilot campaigns
- Stood up founder-led content as a lead-generation channel
- Implemented HubSpot for lead tracking and pipeline visibility
Outcome
Two pilot launches shipped and four media partnerships were signed, with a lead tracking system in place to support the next phase of growth.