GTM acceleration for SimpleStore

Built positioning, launch roadmap, early campaign pilots, founder-led content, and HubSpot lead tracking.

Pilot Launches

Media Partnerships

Objective

SimpleStore had a strong product and no go-to-market foundation - no defined positioning, no launch plan, and leads from early marketing efforts were untracked and going cold.

Approach

Defined positioning and messaging for the core audience
Built a phased launch roadmap with early pilot campaigns
Stood up founder-led content as a lead-generation channel
Implemented HubSpot for lead tracking and pipeline visibility

Outcome

Two pilot launches shipped and four media partnerships were signed, with a lead tracking system in place to support the next phase of growth.