Solvra

Objective

Each property ran its own marketing independently, with no shared analytics or CRM discipline. Leadership had no reliable visibility into booking performance across the portfolio.

Approach

  • Unified marketing activity under a single analytics and CRM system
  • Built property-level playbooks for consistent execution
  • Delivered training so property teams could run the system independently
  • Established live booking visibility for leadership

Outcome

Over 12+ months, the group moved to live booking visibility across every property, with a marketing backbone built to hold through staff turnover.

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