Scaling organic social for Amber

Objective

Content went out on an ad hoc basis, with no platform-specific strategy, no approval step, and no reliable way to identify which posts were actually driving engagement.

Approach

• Built a platform-specific content system for each channel
• Designed an approval workflow that removed founder bottlenecks
• Set up reporting loops tied to engagement and follower quality
• Trained the internal team to run the system independently

Outcome

Engagement increased 68% and the brand added over 20,000 new organic followers. The internal team now runs content production independently, with no agency dependency.